Wear the Wild

Who We Are Wilderness Design Company is a Michigan-based creative studio dedicated to the explorers, the wanderers, and the weekend warriors. We design for those who feel most at home when they are far away from everything.

Our Philosophy

• Authenticity: Our designs aren't just graphics; they are inspired by real landscapes and real experiences.

• Sustainability: We believe in protecting the places we play. By utilizing a print-on-demand model, we produce only what is ordered, significantly reducing waste compared to traditional retail.

• Quality: We partner with top-tier production houses to ensure that the gear you buy is comfortable enough for the campfire and durable enough for the hike.

From the Great Lakes State While our designs are meant for wilderness lovers everywhere, our roots are deeply planted in Michigan. The rugged beauty of the Great Lakes inspires everything we do.

Join the Adventure Thank you for supporting independent business. Grab your gear, get outside, and explore.